Why women over 50 need a primer

WHAT EVERY WOMAN NEEDS: The best make-up for women over 50

EVERY woman needs to find makeup that makes her look and feel beautiful. And just because you’re over 50 doesn’t mean you can’t look your absolute best.

But the real secret to flawless makeup is using a primer.

Primers are designed to make your skin look smoother, minimise pores and keep your makeup in place for hours. But women over 50 need a primer because it will give your face an instant lift. The key is to make sure it is the same base as your foundation — oil or water — so they don’t repel each other.

Applied after moisturising, the primer must be dry before you apply foundation. You might need less foundation — or none at all. Then set with a translucent powder.

PRIMED FOR PERFECTION

If you have oily skin, why not try an oil-free primer or mattifying lotion, or one with salicylic acid.  A primer with fine silky powders will help to absorb excess oils and keep your foundation in place for longer.

For dry skin, you’ll need a gel-based or illuminating primer. It will hydrate your skin, make it look radiant and prevent your foundation and powder settling into areas of dry, flaky skin.

For those with combination skin, look for a primer with light-reflecting particles can make your face look dewy and luminous for an enviable, healthy glow.

Women over 50 need these primers:

  • Laura Mercier Foundation Primer
  • Estée Lauder The Illuminator Radiant Perfecting Primer + Finisher
  • Bobbi Brown Vitamin Enriched Face Base
  • Dr Barbara Sturm Anti-Aging Primer
  • Cover FX Illuminating Primer, or in Australia
  • L’Oréal Paris Base Magique Transforming Smoothing Primer
  • Nars Pore Refining Primer
  • Stila’s Stay All Day 10-in-1 HD Beauty Balm
  • Clinique’s Superprimer Universal Skin Primer
  • Benefit The POREfessional PRO Balm Primer

If I’m going out, I also like to use Genie Instant Line Smoother. It goes on clear and matte, has a tightening effect and can be used anywhere you want to look smoother — on the under-eye bags, wrinkles around your eyes, forehead and around mouth and lips. However, if you want a smoother finish, then you can try out various treatment such as Botox in Kansas City offered by medical spas like AURAE MD.

If you missed the earlier posts, read the complete series here.

3: The best powders for a more mature face
4: The best blushes for a more youthful flush
5: The secret to beautiful brows
6: The 10 best mascaras for lustrous lashes
7: The best lipsticks for luscious lips

 

NEXT: The best foundations and concealers for a more mature face

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All products mentioned are available from department stores, selected pharmacies and drug stores, and specialist make-up stores (such as Mecca Cosmetica and Sephora)
— except where I have made direct links. Other online beauty sites include
StrawberryNet, Beautylish, Adore Beauty, Priceline, Chemist Warehouse, PM Studio, and Cosme-De.com

For tutorials on how to apply your make-up, go here.


Do you have a product that you can’t live without? Got a favourite make-up for mature skin? A go-to product? Care to share? Would love to hear from you. Ever stylishly yours …

 

 

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